Rita Myers Graphic Design recently completed a new identity for the Sustainable Business Network of Greater Philadelphia. SBN is a nonprofit network of local business and social entrepreneurs committed to building a just, green, and thriving local economy. In recent years, SBN has grown into a powerful business-oriented organization with political clout and an increasingly central role in sustainability advocacy. RMGD worked closely with SBN staff, the Logo Committee, and the Board of Directors over a six-month period to create the new identity. Featuring an energetic and playful arc of abstract leaves supported by simple typography, the new identity expresses the right balance of sustainability values and business expertise that is the heart of SBN, creating a fresh look for an organization that is on the rise.
